In the course of our work with agencies, we at R5M have often had clients who use Google Analytics since the introduction of the GDPR.
It is important to set the value of „anonymize IP“ to ‚ture‘ – meaning that the IP address of the user who comes to your website or webshop will be masked or anonymized.

The IP address masking is quite simple in the Tracking code, which one can from Google Analytics is provided to:

In the line: gtag('config', '‚') You simply need to insert the following code:

The correct line of code would then be: gtag('config', '‚', )

That was all there was to it.

Should you have any questions or need help setting up Google Analytics, please feel free to contact us.
Simply give us a call or send us an email.