Many brands are increasingly relying on the platform Pinterest.

Pinterest ist mehr als nur eine „Image-Sharing-Plattform“. Es bietet eine einzigartige Möglichkeit, Inhalte zu teilen und dabei Traffic auf externe Webseiten zu lenken. Jeder Pin, der von einer externen Webseite stammt, fungiert automatisch als Backlink zu dieser Seite. Dies bedeutet, dass Unternehmen, Marken, Musiker und viele andere Akteure ihre Webseiten und Landing Pages gezielt vermarkten können.

Structured content distribution through boards

By creating so-called boards, content can be structured and organized very well. These boards make it possible to clearly separate different topics or product categories and to draw users' attention to specific content. This allows potential customers to quickly and easily find exactly the information that interests them.

Increased reach through groups

Another important feature of Pinterest is the public groups that you can join. The reach of your pins increases significantly the more users are active in such a group. This offers an excellent opportunity to increase the visibility of your own content and reach a larger audience.

Easy content sharing with the Pin-It button

Pinterest has developed the Pin-It button, which allows users to easily share content from all over the World Wide Web in their account. This encourages the distribution of content and can lead to it going viral.

Analysis and optimization with Pinterest Analytics

Pinterest has also been providing its own analytics for some time now. These enable companies to analyze user behavior on their pins, identify trends, and optimize their own strategies accordingly. This makes it easier to understand which content is particularly well received and where there may be room for improvement.

Conclusion: Time-consuming, but worthwhile

Of course, getting started with Pinterest and building a brand on this platform is time-consuming. Nevertheless, the platform should not be ignored. The ability to generate targeted traffic, present content in a structured manner and achieve a large reach makes Pinterest a valuable tool in the digital marketing mix.

For companies that are willing to invest the necessary time and effort, Pinterest offers immense potential and can make a significant contribution to increasing online presence and success.