Corporate Identity Development

In a free market economy, developing your own corporate identity is an indispensable and essential part of your company's image. Basically, companies that want to assert themselves on the market or maintain their position have always built on their own corporate identity and have maintained, refined or adapted it over the years. For example, large, global companies change their corporate colors from time to time or work on further developing their logo; "every year" your own website can get a new "coat of paint" by incorporating the latest trends of the worldwide web into the redesign and, for example, bringing elements of the highly trendy flat design into play. In terms of typography, a trend has also emerged over the last few years that focuses on easily readable content and eye-catching headlines. If you take all of these points together, one thing precedes them: the company's original design specifications. Since these are summarized under the broad term of corporate identity, we want to look at the essential components of this in this article:

The corporate design forms the basis of the "company identity": this includes, among other things, the selection of a specific font for online and offline material, a color spectrum and agreement on a few different colors that should be associated with your own company - in this context, it is always an advantage to have developed your own style guide. All graphic rules are precisely recorded there and the staff must also adhere to them.
Without a compact structure in the (audio-)visual area, one can lose track of things far too much and thus head down a course without clear goals.

The advantages of having your own style guide are obvious. However, you should allow yourself some freedom and latitude in the design area; because even moving forward does not mean standing still forever. New impulses give your company the dynamism it needs to be able to constantly work on new structures and improvements.

That's why we at Radar Five Media are sure that even if your corporate identity has been set for years, there is absolutely nothing stopping you from continuing to work on it and changing it. Because changes can work wonders both in your own company and for your customers.

The good news: We accompany you on this path and prepare you for these changes, support you in the implementation of new campaigns and bring a breath of fresh air into your creative environment.