{"id":1494,"date":"2015-01-18T20:44:08","date_gmt":"2015-01-18T18:44:08","guid":{"rendered":"http:\/\/www.r5m.org\/?p=1494"},"modified":"2019-01-03T19:27:31","modified_gmt":"2019-01-03T17:27:31","slug":"werbung-sollte-stimmig-sein-eben-im-tv-entdeckt","status":"publish","type":"post","link":"https:\/\/www.r5m.org\/en\/werbung-sollte-stimmig-sein-eben-im-tv-entdeckt\/","title":{"rendered":"Advertising should be consistent \u2013 just discovered on TV"},"content":{"rendered":"<p>With R5M, the TV does not run often. The reasons for this are of course up to you to interpret; we do not want to go into them here.<\/p>\n<p>Nevertheless, a few minutes ago we saw an advertising break:<\/p>\n<p>Among other things, a \u201csmart\u201d advertisement from RWE on the topic of efficient energy management, including via smartphone.<\/p>\n<p>It shows a woman increasing the temperature for her living room from about 18\u00b0 Celsius to 20\u00b0 Celsius on her smartphone (the brand of the manufacturer does not matter here).<\/p>\n<p>So far, this is a great thing.<\/p>\n<p>(Now let&#039;s briefly consider the current season) - After a hard cut, the entire family is shown in the &quot;cozy&quot; living room. So far, so good.<\/p>\n<p>But the huge panoramic window shows a late spring or early autumn &quot;atmosphere&quot;. We ask ourselves: couldn&#039;t the clip have been filmed with a bit of snow in the background? Was that not taken into account in the schedule? Did the shoot have to take place in September, for example? Wouldn&#039;t it have been possible to reshoot the scene or sequence thanks to a sufficient advertising budget? Or do the ladies and gentlemen responsible think: &quot;whatever, we&#039;ve got some great footage in the can - authenticity isn&#039;t important and viewers won&#039;t pay attention to it anyway&quot;?<\/p>\n<p>Be that as it may, we at R5M already know why we only switch on our TV sets when it is needed.<\/p>\n<p>\u201cThat was the word on Sunday.\u201d<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Bei R5M l\u00e4uft der Fernseher nicht oft. Die Gr\u00fcnde hierf\u00fcr k\u00f6nnen von Ihnen [&#8230;]<\/p>\n","protected":false},"author":1766,"featured_media":2058,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,412],"tags":[414,413,415],"class_list":["post-1494","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktuelles","category-werbung","tag-rwe-werbespot","tag-tv-werbung","tag-werbung-im-fernsehen"],"_links":{"self":[{"href":"https:\/\/www.r5m.org\/en\/wp-json\/wp\/v2\/posts\/1494","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.r5m.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.r5m.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.r5m.org\/en\/wp-json\/wp\/v2\/users\/1766"}],"replies":[{"embeddable":true,"href":"https:\/\/www.r5m.org\/en\/wp-json\/wp\/v2\/comments?post=1494"}],"version-history":[{"count":0,"href":"https:\/\/www.r5m.org\/en\/wp-json\/wp\/v2\/posts\/1494\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.r5m.org\/en\/wp-json\/wp\/v2\/media\/2058"}],"wp:attachment":[{"href":"https:\/\/www.r5m.org\/en\/wp-json\/wp\/v2\/media?parent=1494"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.r5m.org\/en\/wp-json\/wp\/v2\/categories?post=1494"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.r5m.org\/en\/wp-json\/wp\/v2\/tags?post=1494"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}